Attention Markets and European Competition Law

Kalesná Katarína ()
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Kalesná Katarína: professor in EU law at Comenius University in Bratislava, Faculty of Law, Slovakia

European Studies - The Review of European Law, Economics and Politics, 2022, vol. 9, issue 2, 234-242

Abstract: Summary Following the economic literature attention initially treated as „fictious commodity“ became an important component of the market; in attention market users supply time for content they are interrested in. Attention market differs from conventional market in several aspects and becomes a new challenge for antitrust. The article therefore analyses attention markets from competition point of view. Starting with economic background it discusses different approches to the relevant market analysis and the tools used for relevant market assessment (SSNIP, SSNIC and SSNDQ test). It explores also changes in identification of market power and new forms of anticompetitive behaviour in these prevalently zero-price markets. Attention is drawn also to the benefits of functioning competition. Outcomes of analysis are summed up in the conclusion.

Keywords: attention economics; attention markets; zero-price market; antitrust; market power; anticompetitive practices; benefits of competition (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eurstu:v:9:y:2022:i:2:p:234-242:n:2

DOI: 10.2478/eustu-2022-0022

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