The Importance of Place in Corporate Identity an Investigation on the Presence of Old Dutch Firms on the Internet

Brouwer Aleid and Pellenbarg Pieter
Additional contact information
Pellenbarg Pieter: Faculty of Spatial Sciences, Department of Economic Geography, University of Groningen, P.O. Box 800, 9700AV Groningen, The Netherlands

European Spatial Research and Policy, 2011, vol. 18, issue 2, 79-94

Abstract: This paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong sense-of-place in the presentation of ‘self’ on their websites. Location is important for old firms' images, underlining the importance of embeddedness. Location remains important when firms compete on the ‘global level’ on the Internet. This paper therefore contributes to the understanding of place and local embeddedness of firms in the ‘global internet space’.

Keywords: firm behaviour; embeddedness; corporate identity; local environment; sense-of-place (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/v10105-011-0014-z (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:eusprp:v:18:y:2011:i:2:p:79-94:n:8

DOI: 10.2478/v10105-011-0014-z

Access Statistics for this article

European Spatial Research and Policy is currently edited by Tadeusz Marszał

More articles in European Spatial Research and Policy from Sciendo
Bibliographic data for series maintained by Peter Golla ().