Business Hybridization in the Financial Sphere Under the Conditions of Po St-Quarantine Economic Recovery

Volodymyr Momot and Lytvynenko Olena ()
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Lytvynenko Olena: Alfred Nobel University, Oblast, Ukraine

Financial Internet Quarterly (formerly e-Finanse), 2021, vol. 17, issue 4, 70-90

Abstract: The article discusses the alternatives for financial institutions related to global business reshaping after pandemic waves during post-quarantine economic recovery. To select the most acceptable variant of business hybridization, the theory of generations was used, which allows us to determine the value orientation of different age group representatives and impose it on the financial institutions’ human resource policy during the transition to a hybrid form of business organization. On the basis of the integral spiral dynamics theory, a theoretical assessment of the correspondence of the corporate culture of organizations of different types to the options for the transition to a hybrid business is given. Various models of hybrid organizations in the financial sector have been developed and presented and their degree of compliance with the level of business development in Ukraine has been assessed. Sociometric analysis done on the representative sample in the well-developed business center of Ukraine reveals the possible approaches to the hybridization in the financial sphere with regards to age distribution of employees.

Keywords: hybrid business organization; remote employment; generations theory; integral spiral dynamics theory; value system; financial organ-ization (search for similar items in EconPapers)
JEL-codes: G01 G21 M12 M14 M59 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:finiqu:v:17:y:2021:i:4:p:70-90:n:2

DOI: 10.2478/fiqf-2021-0028

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