The Role of Positive Framing in the Future of Financial Planning

Lutter Sonya (), Koochel Emily, Heckman Stuart and Collins J. Michael
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Lutter Sonya: Texas Tech University 1301 Akron Ave. Lubbock, TX 79409
Koochel Emily: eMoney Advisor, LLC, Four Radnor Corporate Center, 100 Matsonford Rd., Suite 200 Radnor, PA 19087
Heckman Stuart: Texas Tech University 1301 Akron Ave. Lubbock, TX 79409
Collins J. Michael: University of Wisconsin-Madison, 4206 Nancy Nicholas Hall, 1300 Linden Drive Madison, WI 53706

Financial Planning Research Journal, 2025, vol. 11, issue 2, 15

Abstract: As financial planning increasingly incorporates psychological and therapeutic techniques, a focus on framing has become particularly relevant. Previous research suggests that regular use of positive framing offers several advantages in influencing and improving individuals’ personal behaviour. This study examines how the framing of peer financial comparisons influences financial wellness. Using a quantitative survey (N = 899), respondents were prompted to consider whether they were financially better or worse off than their peers. The results indicate respondents who were presented with positive framing (i.e. better off than peers), responded more favourably to subsequent financial questions. When financial planners use positive framing, they can help clients avoid short-sightedness and build resilience. While positive framing can be highly effective, it is important not to overlook potential risks or negative outcomes.

Keywords: financial wellness; financial well-being; perception; relative comparison; client impact (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:finprj:v:11:y:2025:i:2:p:15:n:1001

DOI: 10.2478/fprj-2025-0005

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