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The Development of E-Commerce and Consumer Attitudes – A Comparative Analysis of Poland, Ukraine and Belarus

Gregor Bogdan () and Kalińska-Kula Magdalena ()
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Kalińska-Kula Magdalena: University of Lodz, Faculty of Management Department of Marketing, Matejki 22/26, 90-237Lodz, Poland

Folia Oeconomica Stetinensia, 2020, vol. 20, issue 2, 183-198

Abstract: Research background: Motivation for this paper is the rapid development of the electronic commerce sector and its increasing role as a sales channel. The level of e-commerce development is spatially diverse, both across continents and countries. As such, this study examined the conditions of electronic commerce development in the context of the specificity of e-consumers’ behavior in selected European countries.

Keywords: online shopping; e-consumers’ attitudes; e-commerce (search for similar items in EconPapers)
JEL-codes: D12 F14 L81 (search for similar items in EconPapers)
Date: 2020
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DOI: 10.2478/foli-2020-0043

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