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The Fears of Elderly People in the Process of Purchasing Food Products

Olejniczak Magdalena () and Olejniczak Tomasz ()
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Olejniczak Magdalena: WSB University in Poznań, Finance and Banking Department, Institute of Management, Powstańców Wielkopolskich 5, 61-895Poznań, Poland
Olejniczak Tomasz: Poznań University of Economics and Business, Institute of Marketing, Department of Marketing Product, Al. Niepodległości 10, 61-875Poznań, Poland

Folia Oeconomica Stetinensia, 2020, vol. 20, issue 2, 298-313

Abstract: Research background: The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to the offer of food products. This is because, as the research results show, the households of the elderly are characterized by the different fulfillment of needs compared to others.

Keywords: consumer behavior; seniors; older people; food safety; food consumption (search for similar items in EconPapers)
JEL-codes: D12 D91 J14 O39 (search for similar items in EconPapers)
Date: 2020
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DOI: 10.2478/foli-2020-0049

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