The Fears of Elderly People in the Process of Purchasing Food Products

Olejniczak Magdalena () and Olejniczak Tomasz ()
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Olejniczak Magdalena: WSB University in Poznań, Finance and Banking Department, Institute of Management, Powstańców Wielkopolskich 5, 61-895Poznań, Poland
Olejniczak Tomasz: Poznań University of Economics and Business, Institute of Marketing, Department of Marketing Product, Al. Niepodległości 10, 61-875Poznań, Poland

Folia Oeconomica Stetinensia, 2020, vol. 20, issue 2, 298-313

Abstract: Research background: The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to the offer of food products. This is because, as the research results show, the households of the elderly are characterized by the different fulfillment of needs compared to others.Purpose: The survey conducted among people over 60 in 2019 was aimed at determining the selected concerns of senior consumers related to the safety of food products.Research methodology: The research among people over 60 years of age was conducted in the Wielkopolska region (of Poland) in 2019 on a sample of 373 people. The respondents were selected using the quota selection method.Results: The vast majority of seniors point to a variety of concerns about the safety of food products. This is surprising, as the respondents equally often emphasize that food in Poland is safe.Novelty: The observations are an important implication for producers or commercial agents – their task is to prepare messages to confirm that the food products offered meet the quality requirements. The process of educating older people can be made difficult – primarily through their well-established (over the years) nutritional practices related to the purchase and consumption of those products that are essential for life.

Keywords: consumer behavior; seniors; older people; food safety; food consumption (search for similar items in EconPapers)
JEL-codes: D12 D91 J14 O39 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:foeste:v:20:y:2020:i:2:p:298-313:n:13

DOI: 10.2478/foli-2020-0049

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