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Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes

Baruk Agnieszka Izabela ()
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Baruk Agnieszka Izabela: Lodz University of Technology, Faculty of Management and Production Engineering, Department of Management Systems and Innovation, Piotrkowska Street 266, 90-924Łódź, Poland

Folia Oeconomica Stetinensia, 2020, vol. 20, issue 2, 36-48

Abstract: Research background: The results of the analysis of the world literature on marketing and management indicate a cognitive gap and research one regarding the forms of marketing activity of final purchasers and its image-related and relational aspects as differentiating features. These issues have not been analysed in a theoretical perspective as well as in a research one.

Keywords: forms of marketing activity; final purchaser; market changes (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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DOI: 10.2478/foli-2020-0034

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