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Customer Orientation and Innovation – The Perspective of Top-Level Management

Widelska Urszula () and Krot Katarzyna ()
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Widelska Urszula: Lomza State University of Applied Sciences, Faculty of Social Sciences and Humanities Department of Management
Krot Katarzyna: Bialystok University of TechnologyFaculty of Engineering Management Department of Marketing and Tourism

Folia Oeconomica Stetinensia, 2021, vol. 21, issue 1, 161-174

Abstract: Research background: Scientific exploration of customer orientation also confirms the existence of connections which occur between the focus of an enterprise on the needs of its customers and the level of its innovativeness. For it is the customer and his/her needs that determine a company’s primary directions of development and, in the end, the customer decides whether to make purchases and accept the company’s offer

Keywords: customer orientation; innovation; relationships with customers (search for similar items in EconPapers)
JEL-codes: L21 L22 M30 M31 (search for similar items in EconPapers)
Date: 2021
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DOI: 10.2478/foli-2021-0011

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