Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
Michalak Szymon () and
Bartkowiak Paweł ()
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Michalak Szymon: Poznań University of Economics and Business, Institute of Marketing, Department of Product Marketing, Al. Niepodległości 10, 61-875Poznań
Bartkowiak Paweł: Poznań University of Economics and Business, Institute of Management, Department of Strategic Management, Al. Niepodległości 10, 61-875Poznań
Folia Oeconomica Stetinensia, 2021, vol. 21, issue 1, 31-47
Research background: One of the main ways companies gain and maintain a competitive advantage in many markets is to introduce product innovations. The degree of their acceptance by consumers is determined by many factors, among which the level of consumer innovativeness is of great importance. The paper presents the results of a study on consumer innovativeness of the adult inhabitants of the Poznań agglomeration.
Keywords: innovation; consumer innovativeness; product management; consumer behavior (search for similar items in EconPapers)
JEL-codes: M30 O30 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:foeste:v:21:y:2021:i:1:p:31-47:n:3
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