Exploring the Nexus of Robotic Advisory, Digital Fluency, and Financial Literacy in the Future Investment Landscape – A Systematic Review

Pattnaik Sonali () and Hota Sweta Leena ()
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Pattnaik Sonali: KIIT Deemed to be University, India Department of Commerce
Hota Sweta Leena: KIIT Deemed to be University, India Department of Commerce

Folia Oeconomica Stetinensia, 2025, vol. 25, issue 1, 240-258

Abstract: Research background The emergence of financial technology, namely robo-advice (RA), has transformed wealth management by increasing accessibility to customized financial guidance, extending beyond the realm of affluent individuals. Robo-advisors, changing the financial advice sector, use artificial intelligence and algorithms to provide customized portfolio recommendations that align with investors’ risk tolerance and investment objectives. Purpose This paper explores the complex relationships between financial literacy, robo-advisory services, and digital fluency. These relationships are essential for comprehending investing behaviours within a quickly changing digital ecosystem. Research methodology This study employs a systematic review methodology to investigate the interplay between robotic advisory, digital fluency, and financial literacy. Using a SWOT analysis, we contrast the benefits and downsides of robo-advisers with traditional financial advisors, illuminating the potentially revolutionary nature of RA. Results The Indian robo-advisory industry is promising but there are still obstacles to overcome, including security issues and governmental oversight. Global robo-advisory platforms are still developing, but India’s growth trajectory is unique because of changes in regulations and the country’s acceptance of digital technology. Despite regulatory and literacy issues, the robo-advisory market in India is expected to grow to a value of US$25.74 billion by 2027 (Ken Research, 2022), indicating market potential (Singh, 2023). While this is in line with general trends, it also draws attention to particular issues such a lack of financial literacy, cautious investor sentiment, and a preference for traditional advisors (Singh, 2023; Bhattacharyya, Bhattacharyya, 2022). Novelty The study offers a novel viewpoint on the expanding robo-advisory services industry, especially in light of digital fluency and financial literacy. Although robo-advisors have been the subject of earlier research, this work fills a gap in the literature by highlighting the significance of digital fluency and financial literacy.

Keywords: robotic advisory; digital fluency; financial literacy; digitalization; SWOT analysis (search for similar items in EconPapers)
JEL-codes: D83 G11 G23 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:foeste:v:25:y:2025:i:1:p:240-258:n:1012

DOI: 10.2478/foli-2025-0012

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