Life Cycle Assessment in Management of Socially Responsible Enterprise

Tkaczyk Stanisław (), Kuzincow Joanna () and Ganczewski Grzegorz ()
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Tkaczyk Stanisław: Warsaw University of Technology, Faculty of Management, Warsaw, Poland
Kuzincow Joanna: COBRO – Packaging Research Institute, Warsaw, Poland
Ganczewski Grzegorz: COBRO – Packaging Research Institute, Warsaw, Poland

Foundations of Management, 2014, vol. 6, issue 3, 71-82

Abstract: The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a turbulent external environment. It is pointed that this phenomenon gives organizations an opportunity to take pretended pro-environmental actions, such as socially critical greenwashing. As a counterbalance to those practices, a concept of Corporate Social Responsibility (CSR) is presented, underlining the possibility of developing honest environmental marketing basing on methods such as Life Cycle Assessment.

Keywords: Corporate Social Responsibility (CSR); carbon footprint; greenwashing; management; marketing; communicational chaos; turbulent environment; Life Cycle Assessment (LCA) (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:founma:v:6:y:2014:i:3:p:71-82:n:6

DOI: 10.1515/fman-2015-0019

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