Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation

Kohler Thomas () and Chesbrough Henry ()
Additional contact information
Kohler Thomas: Director InnoSchool InnoSchool, Dornbirn, Austria
Chesbrough Henry: Faculty Director Garwood Center for Corporate Innovation, Hass School of Business, University of California, Berkeley, USA

NIM Marketing Intelligence Review, 2020, vol. 12, issue 1, 42-47

Abstract: Social innovations, just as any other form of innovation, can benefit from crowd engagement. However, the enthusiasm for crowdsourcing social innovation has so far run ahead of its effects. Many platforms are stillborn and struggle with turning their promising projects into sustaining platforms. As opposed to commercial crowd innovations projects, additional obstacles need to be handled here. Social innovation tends to be more complex and typically involves an entire ecosystem with complementary partners. In addition, funding is usually more difficult as the impact of doing good on a communal level is hard to assess and therefore difficult to explain to investors or sponsors. To make social innovation successful, the innovation platform design needs to tackle these additional challenges. The governance and coordination of social innovation projects need to be designed thoughtfully. Organizations need to be prepared for several loops and some experimentation to balance value generation with the right structure and the right mix of participants, consumers and other platform partners.

Keywords: Open Innovation; Social Innovation; Crowdsourcing; Platforms (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/nimmir-2020-0007 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:12:y:2020:i:1:p:42-47:n:7

DOI: 10.2478/nimmir-2020-0007

Access Statistics for this article

NIM Marketing Intelligence Review is currently edited by Christine Kittinger-Rosanelli

More articles in NIM Marketing Intelligence Review from Sciendo
Bibliographic data for series maintained by Peter Golla ().