Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed: Interview with Julian Weiss, CEO and founder of headraft

Pfeiffer Jella and Weiss Julian

NIM Marketing Intelligence Review, 2023, vol. 15, issue 2, 54-59

Abstract: Brand communication is entering a new era. Immersive technologies such as augmented reality (AR) ) and virtual reality (VR) enable memorable experiences along the entire customer journey as the combination of real and virtual elements creates innovative forms of consumer-brand interaction. Read in our interview how to implement successful immersive campaigns that people care about and share on social media. Julian Weiss, co-founder and CEO of Hamburg-based agency headraft, expects many more XR (extended reality) applications as “retailing will increasingly become an experience space.” He sees their greatest potential in a symbiosis of real and virtual elements.

Keywords: Immersive Experience; Consumer Experience; Augmented Reality; Virtual Reality; Metaverse; Virtual Touchpoints (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:15:y:2023:i:2:p:54-59:n:9

DOI: 10.2478/nimmir-2023-0018

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