Generative AI for Marketing Content Creation: New Rules for an Old Game

Heitmann Mark
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Heitmann Mark: Professor of Marketing & Customer Insight, University of Hamburg and Adjunct, Professor of Marketing at NOVA School of Business and Economics, Lisbon

NIM Marketing Intelligence Review, 2024, vol. 16, issue 1, 10-17

Keywords: GenAI; Marketing Content Creation; Marketing Productivity; Content Quality (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:10-17:n:2

DOI: 10.2478/nimmir-2024-0002

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