Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully

Acar Oguz A.
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Acar Oguz A.: Professor of Marketing & Innovation, King's Business School, King's College London

NIM Marketing Intelligence Review, 2024, vol. 16, issue 1, 18-23

Keywords: Generative AI; Prompt Engineering; Problem Formulation; AI Skills (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:18-23:n:3

DOI: 10.2478/nimmir-2024-0003

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