Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

Schweidel David A., Reisenbichler Martin and Reutterer Thomas
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Schweidel David A.: Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University
Reisenbichler Martin: Postdoctoral Researcher, University of Hamburg
Reutterer Thomas: Professor of Marketing, Vienna University of Economics and Business

NIM Marketing Intelligence Review, 2024, vol. 16, issue 1, 24-29

Keywords: Large Language Models; Content Marketing; Search Engine Optimization; Human-Machine Collaboration (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:24-29:n:4

DOI: 10.2478/nimmir-2024-0004

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