From Mundane to Creative: How AI Unburdens Sales Agents

Luo Xueming, Jia Nan, Fang Zheng and Liao Chengcheng
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Luo Xueming: Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy and MIS, Fox School of Business and Management, Temple University, Philadelphia, USA
Jia Nan: Dean's Associate Professor in Business Administration, Marshall School of Business, University of Southern California, Los Angeles, USA
Fang Zheng: Professor of Marketing, Information Systems and Strategic Management, Business School of Sichuan University, Chengdu, China
Liao Chengcheng: Postdoc Researcher of Marketing and Information Systems, Business School of Sichuan University, Chengdu, China

NIM Marketing Intelligence Review, 2024, vol. 16, issue 1, 30-35

Keywords: AI Support; Sales Assistance; Sales Calls; Creativity; Organizational Behavior (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:30-35:n:5

DOI: 10.2478/nimmir-2024-0005

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