Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions

Scheier Christian and Held Dirk
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Scheier Christian: Founders and Managing Directors at Aimpower GmbH and DECODE Marketing Consulting GmbH, Hamburg, Germany
Held Dirk: Founders and Managing Directors at Aimpower GmbH and DECODE Marketing Consulting GmbH, Hamburg, Germany

NIM Marketing Intelligence Review, 2024, vol. 16, issue 1, 36-41

Keywords: Generative AI; Evaluative AI; Marketing Decision-Making; Effective Content (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:36-41:n:6

DOI: 10.2478/nimmir-2024-0006

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