Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics

Schamp Christina, Hartmann Jochen and Herhausen Dennis
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Schamp Christina: Full Professor of Marketing, Institute of Digital Marketing and Behavioral Insights, Vienna University of Economics and Business
Hartmann Jochen: Assistant Professor of Digital Marketing, TUM School of Management, GenAI Lab, Technical University of Munich
Herhausen Dennis: Associate Professor of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam

NIM Marketing Intelligence Review, 2024, vol. 16, issue 1, 42-48

Keywords: Large Language Models (LLMs); Generative AI; Data Quality; Bias; Marketing Metrics (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:42-48:n:7

DOI: 10.2478/nimmir-2024-0007

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