Beyond the Buzz: Creating Marketing Value with Generative AI

Buder Fabian, Hesel Nina and Dietrich Holger
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Buder Fabian: Head of Future & Trends Research, Nuremberg Institute for Market Decisions, Nuremberg, Germany
Hesel Nina: Senior Researcher, Nuremberg Institute for Market Decisions, Nuremberg, Germany
Dietrich Holger: Senior Researcher, Nuremberg Institute for Market Decisions, Nuremberg, Germany

NIM Marketing Intelligence Review, 2024, vol. 16, issue 1, 50-55

Keywords: Generative AI; Marketing Automation; AI Adoption; AI Knowledge Gap (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:50-55:n:8

DOI: 10.2478/nimmir-2024-0008

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