Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

Hagiu Andrei and Zhou Bobby
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Hagiu Andrei: Associate Professor of Information Systems, Boston University Questrom School of Business, Boston
Zhou Bobby: Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland

NIM Marketing Intelligence Review, 2024, vol. 16, issue 2, 10-17

Keywords: Platform Businesses; Platform Strategy; Business Model Innovation; Business Transformation (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:16:y:2024:i:2:p:10-17:n:1002

DOI: 10.2478/nimmir-2024-0011

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