Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape

Germann Frank
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Germann Frank: Chair of the Marketing Department and Professor of Marketing, Mendoza College of Business, University of Notre Dame

NIM Marketing Intelligence Review, 2025, vol. 17, issue 2, 10-17

Keywords: Marketing Organization Marketing Power; 4 Ps; Growth; Marketing Influence; CMO (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:17:y:2025:i:2:p:10-17:n:1002

DOI: 10.2478/nimmir-2025-0011

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