Aspirations in Marketing? Pick the Right Company!

McAlister Leigh
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McAlister Leigh: Ed and Molly Smith Professor of Business Administration, Department of Marketing, McCombs School of Business, The University of Texas at Austin

NIM Marketing Intelligence Review, 2025, vol. 17, issue 2, 24-29

Keywords: Marketing Organization; Marketing Career; Marketing Decision; Marketing Authority; Differentiator; Cost Leader (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:17:y:2025:i:2:p:24-29:n:1004

DOI: 10.2478/nimmir-2025-0013

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