(Re)Claiming Marketing's Strategic Role: Get the Board on Board!

Ebbes Peter
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Ebbes Peter: Professor and Head of Marketing, HEC Paris

NIM Marketing Intelligence Review, 2025, vol. 17, issue 2, 30-35

Keywords: Marketing Department Power; Board Structure; Marketing Decline; Marketing Influence (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:17:y:2025:i:2:p:30-35:n:1005

DOI: 10.2478/nimmir-2025-0014

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