The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI

Hartman Kevin
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Hartman Kevin: Associate Teaching Professor of Marketing, University of Notre Dame, Founder & CEO, Nore Analytics

NIM Marketing Intelligence Review, 2025, vol. 17, issue 2, 36-41

Keywords: AI-Enabled Marketer; AI Readiness Gap; AI Leadership; Marketing Relevance (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:17:y:2025:i:2:p:36-41:n:1006

DOI: 10.2478/nimmir-2025-0015

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