Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence

Buder Fabian, Di Napoli Stefano and Gasser Florian
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Buder Fabian: Head of Future & Trends Research, Nuremberg Institute for Market Decisions
Di Napoli Stefano: Founder and Director, Consumer Products Growth Strategy (CPGS)
Gasser Florian: Lecturer in Digital Marketing & Marketing Technology, ZHAW Postdoc-Researcher, University of St. Gallen

NIM Marketing Intelligence Review, 2025, vol. 17, issue 2, 48-53

Keywords: Marketing Organization; Marketing Decisions; Decision Authority; Marketing Influence; Marketing Department Power; Cross-Functional Collaboration (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:17:y:2025:i:2:p:48-53:n:1008

DOI: 10.2478/nimmir-2025-0017

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