MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE

Diller Hermann

NIM Marketing Intelligence Review, 2009, vol. 1, issue 2, 54-60

Abstract: For some years now, institutional market research has faced numerous and often serious challenges, which are becoming even more demanding in the present economic recession. In September 2009, MIR talked to the Chairman of the Board of GfK SE, the world´s fourth largest market research institute

Keywords: Market Research; Marketing Intelligence; Interview GfK (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:54-60:n:7

DOI: 10.2478/gfkmir-2014-0078

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