Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending

Koert van Ittersum, Pennings Joost M.e and Wansink Brian

NIM Marketing Intelligence Review, 2010, vol. 2, issue 2, 50-51

Abstract: All over the world the economic crisis has raised the number of households which are below the poverty line. A careful tracking of expenditures has become increasingly necessary to avoid financial distress. Models of spending behavior often implicitly assume that budget shoppers know how much they spend while shopping. As demonstrated here, this assumption is the exception rather than the rule

Keywords: Retailing; Shopping Behavior; Spending (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7

DOI: 10.2478/gfkmir-2014-0063

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