MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company

Gupta Sunil

NIM Marketing Intelligence Review, 2011, vol. 3, issue 1, 58-64

Abstract: Coke has been successful for the past 125 years and has constantly increased its business. How did one of the most famous companies in the world master the recent economic downturn? How are they handling increasing health consciousness and other trends in consumers’ lifestyles? Stan thanunathan answers these questions and describes how the Coca-Cola Company is facing the changing world of marketing.

Keywords: Coca Cola; Consumer Research; Marketing Intelligence; Digital Marketing; Social Media; Interview (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:58-64:n:7

DOI: 10.2478/gfkmir-2014-0056

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