SHOULD TOP MANAGEMENT GET INVOLVED IN MARKET INFORMATION COLLECTION EFFORTS?

Harmancioglu Nukhet (), Grinstein Amir () and Goldman Arieh
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Harmancioglu Nukhet: Koc University, College of Administrative Sciences and Economics, Istanbul, Turkey
Grinstein Amir: Guilford Glazer School of Business and Management, Ben-Gurion University of the Negev, Beer Sheva, Israel
Goldman Arieh: School of Business Administration, The Hebrew University of Jerusalem, Israel

NIM Marketing Intelligence Review, 2011, vol. 3, issue 2, 44-49

Abstract: Research in marketing has typically studied market information collection efforts from the perspective of employees and market research companies, disregarding the role that the top management team (TMT) plays in these efforts. In a B2B environment, we find positive effects of TMT involvement in market information collection efforts on firm innovativeness above and beyond employees’ market information collection efforts. The observed effects are stronger for smaller firms and high-tech companies

Keywords: Market Information; Top Management Teams; Customer Orientation; Business-to-Business Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:3:y:2011:i:2:p:44-49:n:5

DOI: 10.2478/gfkmir-2014-0047

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