MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide

Jolibert Alain

NIM Marketing Intelligence Review, 2012, vol. 4, issue 1, 60-65

Abstract: The cereal industry is characterized by heavy competition and a pressure to reinvent itself to meet changing consumer lifestyles and retail environments. Jeff Cooper, Director of Consumer Insights of CPW, one of the world’s biggest players in cereals, offers some interesting information on how to keep this business growing in a difficult market environment

Keywords: Nestlé; General Mills; cereals; economic crisis; innovation; marketing intelligence; branding; retailing; global business; interview (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:60-65:n:7

DOI: 10.2478/gfkmir-2014-0042

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