Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”

Kozinets Robert V. and Cerone Stefano
Additional contact information
Kozinets Robert V.: Schulich School of Business, Toronto
Cerone Stefano: Schulich School of Business, Toronto

NIM Marketing Intelligence Review, 2014, vol. 6, issue 2, 21-21

Keywords: Personal Branding; Micro Celebrities (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/gfkmir-2014-0093 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:6:y:2014:i:2:p:21-21:n:4

DOI: 10.2478/gfkmir-2014-0093

Access Statistics for this article

NIM Marketing Intelligence Review is currently edited by Christine Kittinger-Rosanelli

More articles in NIM Marketing Intelligence Review from Sciendo
Bibliographic data for series maintained by Peter Golla ().