Creating Sustainable Digital Experiences: MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™

Kozinets Robert V.

NIM Marketing Intelligence Review, 2014, vol. 6, issue 2, 46-51

Abstract: Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.

Keywords: Digital Experience; human-centered perspective; social media; engagement; applied research (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:6:y:2014:i:2:p:46-51:n:9

DOI: 10.2478/gfkmir-2014-0098

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