Business Model Innovation: How to Create Value in a Digital World

Zott Christoph () and Amit Raphael ()
Additional contact information
Zott Christoph: Professor of Entrepreneurship, IESE Business School in Barcelona, University of Navarra, Spain
Amit Raphael: Robert B. Goergen Professor of Entrepreneurial Management, Wharton School, University of Pennsylvania Philadelphia, PA, United States of America

NIM Marketing Intelligence Review, 2017, vol. 9, issue 1, 18-23

Abstract: It is not only products or services that are becoming obsolete but also organizational processes and systems because they simply no longer create enough value. To seamlessly account for the digitalization of the business and the customer side, new ideas are mandatory, and the whole business model is increasingly becoming the new source of innovation. A new, smartly designed business model can increase the total value created for all stakeholders, including customers, partners and suppliers. The three design elements that characterize a company’s activity system are content, structure and governance. Changing one or more of these elements means changing the entire model, and if the new business model is “new to the world” and not just “new to the company” it can be considered real business model innovation. Content, structure and governance can be highly interdependent; they need to be in line with value creation and capture the goals of the company, such as its revenue model.

Keywords: Activity System; Business Model Innovation; Digital Innovation; Pokémon GO; Value Creation (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/gfkmir-2017-0003 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:18-23:n:3

DOI: 10.1515/gfkmir-2017-0003

Access Statistics for this article

NIM Marketing Intelligence Review is currently edited by Christine Kittinger-Rosanelli

More articles in NIM Marketing Intelligence Review from Sciendo
Bibliographic data for series maintained by Peter Golla ().