Editorial

Reddy Srinivas and Werner Reinartz

NIM Marketing Intelligence Review, 2017, vol. 9, issue 1, 3-3

Keywords: Digital Transformation; Innovation; Disruption; Change (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:3-3:n:1

DOI: 10.1515/gfkmir-2017-0001

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