Recreating Intimacy With Connected Consumers

Stephen Andrew and Ahmad Yasmeen

NIM Marketing Intelligence Review, 2017, vol. 9, issue 2, 48-53

Abstract: In the good old times shop manager knew their customers personally and were able to tailor offerings to their needs and desires. But how can we create meaningful moments for connected consumers in global markets? Yasmeen Ahmad explains how in digital times data fill in. Smart algorithms help generate insights and enable real time action to provide the right product and service to the right customer at the right time. Companies that don’t want to be left behind a digital elite need to remain close to their customers across multiple digital touchpoints. Being capable of reading, interpreting and acting upon consumers` traces is a prerequisite.

Keywords: Connected Consumers; Data Analytics; Big Data; Real-Time (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:9:y:2017:i:2:p:49-54:n:1

DOI: 10.1515/gfkmir-2017-00018

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