Systems of hard and soft franchises in the FMCG sector in Poland

Kuźniarska Aneta () and Szabucki Łukasz ()
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Kuźniarska Aneta: Jagiellonian University, Kraków, Poland.
Szabucki Łukasz: Jagiellonian University, Kraków, Poland.

International Journal of Contemporary Management, 2022, vol. 58, issue 2, 27-38

Abstract: Background The article presents the situation of franchises in the sector of fast-moving consumer goods (FMCG) in Poland following the transformation of the political system and transition to a market economy. The first section of this paper presents the definitions and theoretical bases of franchises, both from the viewpoint of foreign and national literary sources. The second section describes the current status of franchises by taking account of the legislative regulations that facilitate conducting business activities of this type in Poland. Research aims The principal aim of this paper is to indicate the research findings based on the analysis of the content of franchising agreements for shopping chains from the FMCG sector operating in Poland. Methodology Research revealed the main differences in the soft systems and hard franchises. The research encompassed agreements involving 18 different trading networks operating from the FMCG sector. Findings Both the differences and the similarities encompass a multitude of areas that are conditioned by contractual stipulations, and the ultimate decision relating to participation in a soft or hard franchise should rely on careful analysis of all the elements indicated in the research, not only with regard to the costs or level of discounts, but also in terms of retrospective bonuses from suppliers and manufacturers indicated by the system organizer.

Keywords: franchising; franchising cooperation; franchisor; franchisee; franchising agreement (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ijcoma:v:58:y:2022:i:2:p:27-38:n:1

DOI: 10.2478/ijcm-2022-0005

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