Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs

Wąsowska Aleksandra ()
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Wąsowska Aleksandra: Faculty of Management, University of Warsaw, Poland

International Journal of Management and Economics, 2017, vol. 53, issue 1, 84-98

Abstract: This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature.

Keywords: micro-multinational; SME; entry mode; Europe; international R&D alliance (search for similar items in EconPapers)
JEL-codes: M10 M16 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ijomae:v:53:y:2017:i:1:p:84-98:n:6

DOI: 10.1515/ijme-2017-0006

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