Digital storytelling and Enterprise Education: A creative tool for presenting entrepreneurial ideas

Tiernan Peter () and Donlon Enda
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Tiernan Peter: Institute of Education, Dublin City University, Ireland
Donlon Enda: Institute of Education, Dublin City University, Ireland

The Irish Journal of Management, 2024, vol. 43, issue 1, 27-38

Abstract: This paper explores the use of digital storytelling as a tool for presenting entrepreneurial ideas in enterprise education. Using quantitative and qualitative data, it examines student perceptions of the experience and its effectiveness. An online survey was distributed to 62 students in their first year of a teacher education degree, with responses gathered from 35 students. Findings suggest that digital storytelling effectively enables students to develop and present their entrepreneurial ideas and allows them to express themselves in interesting and engaging ways. The literature on digital storytelling is common in areas such as arts and media; however, few studies examine the use of digital storytelling in enterprise education. Fewer still examine digital storytelling as a means of assessment in an enterprise education module on a teacher education programme. This study provides insight into student experiences of digital storytelling as a tool to present entrepreneurial ideas and solutions to educational problems.

Keywords: digital storytelling; entrepreneurship; enterprise education; digital media; initial teacher education (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:irjman:v:43:y:2024:i:1:p:27-38:n:1001

DOI: 10.2478/ijm-2024-0004

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