Competence measurement of production enterprises in product innovations for technological and marketing strategies

Rutkowski Ireneusz P. ()
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Rutkowski Ireneusz P.: Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and Business, Poznań, Poland

Journal of Economics and Management, 2021, vol. 43, issue 1, 110-130

Abstract: Aim/purpose – This paper attempts to arrange and present the methods of measuring the competences of production enterprises in the field of product innovations. Design/methodology/approach – The method used in this paper is a literature review, in the area of new product development management. The author assumes that the review and conceptual nature of this research is dominant. Findings – The obtained results indicate the importance of measurement in product innovation competencies and provide various metrics in this field. The author proposes new indicators to measure competencies in this area, i.e., the intensity of competition on new products market. Research implications/limitations – The results provide a basis for improving efforts of production enterprises in the field of product innovations. The limitations of the study include a complex character of considered theoretical constructs. Sets of measures must be adapted to the information needs of a specific enterprise. Originality/value/contribution – The values of these indicators reflect the directions of industrial enterprises’ conduct in the process of developing new products and technologies. Moreover, these indicators show the strength of linking technology with the effectiveness of new product development, and consequently with the enterprise marketing, economic and financial efficiency. The contribution of research to the development of management sciences primarily includes the formulation of a set of indicators whose level determines product innovation competencies in industrial companies.

Keywords: competence measurement; product innovation; production enterprise; new product; technical and marketing strategy (search for similar items in EconPapers)
JEL-codes: M21 O31 O32 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jecman:v:43:y:2021:i:1:p:110-130:n:5

DOI: 10.22367/jem.2021.43.06

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