The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

Mustafa Paksoy H. (), Durmaz Yakup (), Dilek Özbezek B. () and Çopuroğlu Filiz ()
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Mustafa Paksoy H.: Business Department Faculty of Economics and Administrative Sciences Gaziantep University, Gaziantep, Turkiye
Durmaz Yakup: Business Department, Faculty of Economics and Administrative Sciences Hasan Kalyoncu University, Gaziantep, Turkiye
Dilek Özbezek B.: Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye
Çopuroğlu Filiz: Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye

Journal of Economics and Management, 2024, vol. 46, issue 1, 111-142

Abstract: Aim/purpose – The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance. Design/methodology/approach – For this purpose, data were collected from 239 personnel working in the textile sector in Turkiye’s Organized Industrial Zone. The data obtained from the participants through the survey method were examined by explanatory factor analysis, descriptive statistics, correlation, and bootstrap regression analyses. Findings – The findings of the research clearly show that internal marketing practices have a significant impact on job performance. Internal marketing variable explained 52.24% of the change in organizational commitment. However, it has been revealed that organizational commitment has a partial mediating role in the relationship between internal marketing practices and job performance. Research implications/limitations – This study has limitations in taking samples from Turkiye, focusing on the textile industry, and using the convenience sampling method. Originality/value/contribution – These results strongly support the argument that internal marketing practices further increase job performance through organizational commitment.

Keywords: internal marketing; organizational commitment; job performance (search for similar items in EconPapers)
JEL-codes: M10 M12 M19 M31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jecman:v:46:y:2024:i:1:p:111-142:n:5

DOI: 10.22367/jem.2024.46.05

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