Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization

Strelinger Jan (), Kita Pavol (), Kita Jaroslav (), Mazalanova Veronika Kitova () and Dano Ferdinand ()
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Strelinger Jan: University of Economics in Bratislava, Slovakia, Faculty of Applied Languages
Kita Pavol: University of Economics in Bratislava, Slovakia, Faculty of Trade
Kita Jaroslav: University of Economics in Bratislava, Slovakia, Faculty of Trade
Mazalanova Veronika Kitova: Comenius University in Bratislava, Slovakia, Faculty of Philosophy
Dano Ferdinand: University of Economics in Bratislava, Slovakia, Faculty of Trade

Journal of Intercultural Management, 2018, vol. 10, issue 2, 71-97

Abstract: Objective: Characterize pedagogical innovation in the context of internationalization of French-language education on the example of international study programme in French language - Sales management at the Faculty of Trade of the University of Economics in Bratislava and testing of its attractiveness from the perspective of the relationship between students and educational institution.Methodology: Article deals with the analysis of the influence of internationalization of the university education within the study programme Management of sale, as well survey of the opinions of its graduates.Findings: Pedagogical innovation is not only the tool of the educational policy but also creates conditions of the project European term and excellence in the development of Professional competences of the future managers.Value Added: International study programme in French language overcomes cultural and disciplinary barriers and contributes to offsetting of the national and international differences.Recommendations: Introducing of pedagogical innovations is the tool of new approaches, strategies, methods, as well as new content and new organization of education to guarantee employability of students on the home and international markets.

Keywords: internationalization; pedagogical innovation; francophone study; European educational space; European term (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:joinma:v:10:y:2018:i:2:p:71-97:n:4

DOI: 10.2478/joim-2018-0010

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