Advertisement in the Perspective of World Religions – from Negation to Necessary Acceptance

Ignatowski Grzegorz
Additional contact information
Ignatowski Grzegorz: Społeczna Akademia Nauk

Journal of Intercultural Management, 2013, vol. 5, issue 3, 13-21

Abstract: There are a few factors which influence the awareness and culture of the modern man. The most essentials include: religions, developing globalization and advertisements. The mentioned elements are related to each other and mutually restricted. Authors of advertisements still often use elements of religious life in order to encourage customers to buy particular products or make them loyal to a particular brand. Developing globalization allows for using multicultural elements, including the elements related to all major religions. We should point out that religions which promote self-restriction, renouncement and devotion remain in opposition to the developing advertising industry. In this world of advertisement, which seems unavoidable, religions have no choice but accept them. By setting forth justified ideas they make people think over the methods and limits of using religious elements in advertisements of products.

Keywords: advertisement; world religions; religious values (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/joim-2013-0015 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:joinma:v:5:y:2013:i:3:p:13-21:n:2

DOI: 10.2478/joim-2013-0015

Access Statistics for this article

Journal of Intercultural Management is currently edited by Łukasz Sułkowski

More articles in Journal of Intercultural Management from Sciendo
Bibliographic data for series maintained by Peter Golla ().