Eco-design as a strategic way to competitiveness in global markets for furniture family-owned MSMEs
Olkowicz Magdalena and
Grzegorzewska Emilia ()
Additional contact information
Olkowicz Magdalena: Warsaw University of Life Sciences – SGGW
Grzegorzewska Emilia: Warsaw University of Life Sciences – SGGW
Journal of Intercultural Management, 2014, vol. 6, issue 4-1, 203-214
Abstract:
The furniture industry is a traditional Polish industry branch where the vast majority of firms are exactly MSMEs. Moreover the majority of them are family firms1. Their owners and managers with limited marketing budgets, more than large one, need a clear set of guidelines to compete in the global market. Environmental impacts for furniture are minor during use, and more associated with production and disposal. This paper demonstrates that using a method of eco-design and implementing ecoinnovation within the framework of a new product strategy can be successful, even though resources are limited. For the purpose of present the possible opportunities and barriers of eco-design implementation the literature study was conducted. According to the results growing concern about the environmental effects derived from furniture production and products use as well as on how they are disposed of at the end of their life cycle may in some degree determine the company market position. To compete successfully on global markets furniture family-owned MSMEs should take intent steps, and eco-trends indicate not only the most popular, but also desired by consumers direction.
Keywords: furniture; eco-design strategies; review; family business; MSMEs (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
https://doi.org/10.2478/joim-2014-0046 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:vrs:joinma:v:6:y:2014:i:4-1:p:203-214:n:15
DOI: 10.2478/joim-2014-0046
Access Statistics for this article
Journal of Intercultural Management is currently edited by Łukasz Sułkowski
More articles in Journal of Intercultural Management from Sciendo
Bibliographic data for series maintained by Peter Golla ().