Weyerhaeuser: A Good Reputation Instilled in Culture

Bochniarz Zbigniew () and Lipiec Jacek ()
Additional contact information
Bochniarz Zbigniew: University of Washington
Lipiec Jacek: Warsaw School of Economics

Journal of Intercultural Management, 2015, vol. 7, issue 2, 21-29

Abstract: The paper addresses the concept of Weyerhaeuser’s culture which was transformed as the result of mergers and implemented policies against recession. The culture, particularly their long-term vision and values played a crucial role in Weyerhaeuser’s company. Frederick Weyerhaeuser, founder of the firm, realized that a firm’s reputation was the most important asset. Significant increases in housing demand over 1997-2005 had led to an enormous pressure for faster deliveries and innovations in the construction industry. Weyerhaeuser decided to become global leader by transforming its culture and launching the iLevel concept7.

Keywords: corporate culture; family firm; Weyerhaeuser (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/joim-2015-0008 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:joinma:v:7:y:2015:i:2:p:21-29:n:2

DOI: 10.1515/joim-2015-0008

Access Statistics for this article

Journal of Intercultural Management is currently edited by Łukasz Sułkowski

More articles in Journal of Intercultural Management from Sciendo
Bibliographic data for series maintained by Peter Golla ().