Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic

Černá Jana (), Lejsková Pavla (), Ližbetinová Lenka () and Matúšová Jana Galera ()
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Černá Jana: University of Ss. Cyril and Methodius in Trnava, Institute of Management, Hajdóczyho 1, 917 01 Trnava, Slovakia
Lejsková Pavla: University of Pardubice, Faculty of Transport Engineering, Department of Transport Management, Marketing and Logistics, Studentská 95, 532 10 Pardubice 2, Czech Republic
Ližbetinová Lenka: Institute of Technology and Business in České Budějovice. Faculty of Technology, Department of Transport and Logistics České Budějovice, Czech Republic
Matúšová Jana Galera: University of Ss Cyril and Methodius in Trnava, Department of Mass Media Communication, J. Herdu 2, 917 01 Trnava, Slovakia

LOGI – Scientific Journal on Transport and Logistics, 2022, vol. 13, issue 1, 186-197

Abstract: General activity in the tourism market has been stagnating since the market paralysis caused by the COVID-19 global pandemic. The situation is difficult to predict due to political and legislative interventions, changes in the economic performance of the tourism sector, and massive changes in demand. The paper aims at depicting the current macro-economic trends that have an impact on the tourism sector, thus contributing to the formation of some basis of inputs into the discussion concerning a possible orientation of the sector and businesses and future creation of services and products in the European area. The objective is achieved using the model of PESTLE analysis based on a comparative analysis of the latest and the most recent factors of the macroeconomic marketing environment, the findings of a study on a change in mobility of the inhabitants of the Czech Republic, trends in the tourism sector before and after the COVID-19 pandemic. The presented findings provide a basis for discussion on the concept orientation and the creation of tourism services and products in the Czech Republic and Europe.

Keywords: PESTLE; COVID-19; changes in mobility; tourism; macroeconomic environment (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:logitl:v:13:y:2022:i:1:p:186-197:n:6

DOI: 10.2478/logi-2022-0017

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