Promoting the Use of Social Commerce on SME in the Context of Logistics: UTAUT Model Examination

Zamrudi Zakky () and Wicaksono Teguh ()
Additional contact information
Zamrudi Zakky: Islamic University of Kalimantan, Department of Management, Indonesia
Wicaksono Teguh: Islamic University of Kalimantan, Department of Management, Indonesia

LOGI – Scientific Journal on Transport and Logistics, 2018, vol. 9, issue 2, 73-82

Abstract: Small and Medium Enterprises (SME‟s) was proven to increase the country economic condition due to its capability to retain the product and capital flow stay inside. SME‟s tend to be more creative than the large and traditional enterprises, though the profitability may vary across segment. The rise of technology has brought the customer to be more educated related to product due the ease of information dissemination. Web 2.0 was the basic of today’s social media communication in the context of logistics, enabling the society to directly interconnected one to another. Based on this reason, this study proposed an alternative to understand the SME’s owner in adopting the use of social media for business and logistics purposes including marketing, sales, product announcement, etc. This study involved 53 respondent around south east Kalimantan. The data was analyzed by using GSCA analysis due to its ability to explore the effect amongst variable while ensuring the consistencies. The results present that all exogenous variables show a positive and significant effect, though the only variable showing non-significant effect is the performance expectancies. The greatest effect is shown by the social factor on attitude towards the social commerce.

Keywords: GSCA; information technology; logistics; social media; social networking sites (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://doi.org/10.2478/logi-2018-0020 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:logitl:v:9:y:2018:i:2:p:73-82:n:8

DOI: 10.2478/logi-2018-0020

Access Statistics for this article

LOGI – Scientific Journal on Transport and Logistics is currently edited by Rudolf Kampf

More articles in LOGI – Scientific Journal on Transport and Logistics from Sciendo
Bibliographic data for series maintained by Peter Golla ().