The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Hernandez Melissa
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Hernandez Melissa: Senior Marketing Executive, Propero Partners

Management Consulting Journal, 2018, vol. 1, issue 2, 38-41

Abstract: This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mancon:v:1:y:2018:i:2:p:38-41:n:4

DOI: 10.2478/mcj-2018-0010

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