Management & Marketing

2015 - 2024

Current editor(s): Alina Mihaela Dima

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Volume 19, issue 4, 2024

Scenario based merger & acquisition forecasting pp. 579-600

Khowaja Kainat, Saef Danial, Sizov Sergej and Härdle Wolfgang Karl

The potential for sustainable biomass in the Romanian energy sector. Value chain analysis for potential black pellets investments pp. 601-617

Birgen Cansu, Matei Marius, Sannan Sigurd and Stamule Tănase

The impact of social media marketing efforts on buying intentions within the brewing sector pp. 618-643

Lima Ana, Cruz Marco and Pacheco Jorge

Unveiling challenges and insights in cloud Enterprise Resource Planning systems adoption: A case study of the Oracle Fusion Cloud ERP pp. 644-666

Rîndaşu Sînziana-Maria, Ionescu-Feleagă Liliana, Ionescu Bogdan-Ștefan and Barbu Alexandra Mihaela

Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases pp. 667-691

Nagy Akos, Kemeny Ildiko and Szucs Krisztian

Factors influencing brands’ reputation on social media pp. 692-709

Alves Joana, Teixeira Sara, Oliveira Zaila and Teixeira Sandrina

Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms pp. 710-724

Ūsas Antanas, Jasinskas Edmundas and Štreimikienė Dalia

Volume 19, issue 3, 2024

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions pp. 382-401

Khalid Bilal

Analysis of workplace well-being of Slovakian employees during a crisis pp. 402-418

Karácsony Péter, Czókolyová Angelika, Mura Ladislav and Streimikis Justas

Sports event quality and athlete’s behavioural intentions at the World Wrestling Championship pp. 419-440

Matić Radenko M., Todorović Nikola, Milovanović Ivana M., Štajer Valdemar, Banjac Brigita, Popović Stevo and Manojlović Marko

Intelligent systems and consumer neuroscience in the age of computational advertising pp. 441-470

Zámečník Robert

Leveraging ChatGPT for Sustainability: A Framework for SMEs to Align with UN Sustainable Development Goals and tackle sustainable development challenges pp. 471-497

Fonseca Luis, Oliveira Eduardo, Pereira Teresa and Sá José Carlos

Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction pp. 498-519

Keller Veronika, Ercsey Ida and Printz-Markó Erzsébet

Analysing the impact of the biomass sector on economic growth in Romania using econometric modelling pp. 520-537

Busu Cristian, Busu Mihail, Goia Simona and Nedelcu Catalina Alexandra

Macroeconomic determinants of labour costs in the EU: a comprehensive panel and cluster analysis pp. 538-554

Cristescu Amalia, Stănilă Larisa, Vasilescu Maria Denisa and Munteanu Andreea Monica

Determinants of mobile stock investment application adoption and its impact on intention to recommend the applications in emerging countries: a case study of Indonesia pp. 555-578

Sembel Jacquelinda Sandra, Widjaja Anton Wachidin and Antonio Ferdi

Volume 19, issue 2, 2024

Emoji driven crypto assets market reactions pp. 158-178

Zuo Xiaorui, Chen Yao-Tsung and Härdle Wolfgang Karl

Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU pp. 179-210

Apetrei Andreea, Constantin Marius, Deaconu Elena-Mădălina, Dinu Mihai, Pătărlăgeanu Simona Roxana and Petrescu Irina-Elena

Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia pp. 211-232

Purnama Teddy, Antonio Ferdi and Berlianto Margaretha Pink

Unveiling the key determinants and consequences of Virtual Reality in the immersion experience pp. 233-255

Guo Hui, Khan Asif, Hsu Chih-Wei and Chen Shih-Chih

Navigating waiting situations at retail checkouts: associated emotional discomfort and its impact on shopping satisfaction pp. 256-274

Pallikkara Vinish, Pinto Prakash and Thonse Hawaldar Iqbal

Digital economy: towards a conceptual research framework based on bibliometric and in-depth analyses pp. 275-306

Savastano Marco, Spremić Mario, Nebojsa Stojcic and Gobbi Laura

Informality and Inclusion: Assessing the effects of the Shadow Economy and informal labour in Europe pp. 307-335

Davidescu Adriana AnaMaria, Manta Eduard Mihai, Geambasu Cristina Maria and Birlan Ioana

Organizational strategies and tools of employee well-being as perceived by employees pp. 336-361

Molnár Csilla, Csehné Papp Imola and Juhász Tímea

Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation pp. 362-381

Nicolae Cristina-Andreea

Volume 19, issue 1, 2024

Migration of health workers: key findings from Romania pp. 1-14

Boboc Cristina, Ghiță Simona Ioana and Vasile Valentina

Positive emotions influencing consumer shopping behavior on e-commerce platforms pp. 15-31

Cuong Dam Tri

Fostering sustainable entrepreneurial intention: the role of institutional factors pp. 32-50

Koe Wei-Loon, Nordin Noorain Mohd and Othman Rozana

Psychological harassment at work in Hungary and Slovakia pp. 51-72

Bencsik Andrea, Poór József and Juhász Tímea

The Greek economic crisis and its impact on the national health system pp. 73-92

Karamanis Kostas, Kolias Georgios, Triarchi Eirini and Malescou Christina

Resistance to technological innovation and brand equity in the banking sector pp. 93-112

López-Rodríguez Campo Elías, Sandoval-Escobar Marithza and Maldonado José Andrés Sepúlveda

Managing big data and blockchain for enterprise internationalization process: Mediating role of dynamic accounting system capability pp. 113-157

Pham Huy Quang and Vu Phuc Kien

Volume 18, issue s1, 2023

Student engagement and academic performance in pandemic-driven online teaching: An exploratory and machine learning approach pp. 315-339

Campeanu Emilia Mioara, Boitan Iustina Alina and Anghel Dan Gabriel

The Type-2 Q-rung Orthopair CoCoSo method for Workplace Design Problems on the Metaverse pp. 340-354

Erik Adem, Kuvvetli Birsen Irem, Kuvvetli Yusuf and Hamidy Sakhi Mohammad

Exploring the research area of direct taxation. An empirical analysis based on bibliometric analysis results pp. 355-383

Manta Eduard Mihai, Davidescu Adriana Ana Maria, Geambasu Maria Cristina and Florescu Margareta Stela

Assessing the Evolution of the Energy Mix Worldwide, with a Focus on the Renewable Energy Transition pp. 384-397

Stancu Stelian and Pernici Andreea

Efficiency of urban development: gaps in continental profile pp. 398-410

Maricuț Alin, Grădinaru Giani-Ionel, Marin Erika and Vasile Valentina

Greening the Future: Europe's Renewable Energy Landscape in 2030 pp. 411-426

Ciucu Durnoi Alexandra-Nicoleta and Delcea Camelia

Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail pp. 427-448

Szabó-Szentgróti Eszter, Rámháp Szabolcs and Kézai Petra Kinga

Does the gender of hospitality employees affect the definition of wages in Spain? pp. 449-458

Sánchez-Cubo Francisco and Mondéjar-Jiménez José

Digital transformation toward sustainable development in Vietnamese small and medium enterprises pp. 459-473

Sang Tang My

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges pp. 474-495

Malik Ishtiaq Ahmed, Raza Muhammad Ali, Hadi Noor Ul, Khan Mahwish J. and Hameed Farhina

Volume 18, issue 4, 2023

Dynamic Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises pp. 496-514

García-Valenzuela Victor Manuel, Jacobo-Hernandez Carlos Armando and Flores-López José Guadalupe

Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers pp. 515-536

Ut-Tha Veenarat

Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space pp. 537-555

Hargitai Dávid Máté, Grósz Annamária Sasné and Sas Zsófia

Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study pp. 556-576

Leite Ângela, Lopes Silvia and Rodrigues Anabela

An analysis of the perceptions regarding the traditional versus alternative educational system pp. 577-593

Cadis Aura, Point Sebastien, Ticau Iulia Ruxandra and Vavura Nicolae-Marius

Mapping and modelling the main determinants of Migration Flows at the NUTS2 Level in European Union using Spatial Data Analysis Techniques pp. 594-607

Prada Elena-Maria and Cimpoeru Smaranda

Volume 18, issue 3, 2023

Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia pp. 192-213

Saputra Murry Harmawan and Ferdinand Augusty Tae

Managing energy performance through heat pumps. Success drivers and barriers in residential sector pp. 214-233

Păunescu Carmen, Dincă Violeta-Mihaela, Bogdan Anca, Goia Agoston Simona I., Stamule Stere, Stamule Tănase and Tanțău Adrian

An innovative conceptual model for education and training on hybrid warfare pp. 234-250

Tudorache Paul, Bârsan Ghiță, Jobbágy Zoltán, Cîrdei Alin and Gligorea Ilie

Sales effect of a software product series’ length in Japan pp. 251-269

Seo Eunji and Inoue Yuki

Determinants of digital wallet adoption and super app: A review and research model pp. 270-289

Sutticherchart Juthatip and Rakthin Sirisuhk

Capital Market Volatility During Crises: Oil Price Insights, VIX Index, and Gold Price Analysis pp. 290-314

Hapau Razvan Gabriel

Volume 18, issue 2, 2023

Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania pp. 91-112

Bratianu Constantin and Paiuc Dan

The impact of quality of C2C online store on consumer satisfaction: an empirical study in Lithuania pp. 113-126

Ūsas Antanas, Jasinskas Edmundas and Streimikiene Dalia

Digital marketing adoption of microenterprises in a technology acceptance approach pp. 127-144

Buvár Ágnes and Gáti Mirkó

Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process pp. 145-171

Novoselova Olga V., Simon Judit, Kemény Ildikó, Zhu Kai, Csobán Katalin, Balogh Andrej and Dávid Lóránt Dénes

Wellness Tourism Management Research A bibliometric analysis pp. 172-191

Gulyas Greta and Molnar Elisabeta Ilona

Volume 18, issue 1, 2023

Examining Industry 4.0 through the lens of human resource and knowledge management: Implications for SMEs pp. 1-19

Csizmadia Tibor, Obermayer Nóra, Bogdány Eszter, Purnhauser Pál and Banász Zsuzsanna

Small and medium enterprises shooting for the stars: what matters, besides size, in outer space economy? pp. 20-35

Jora Octavian-Dragomir, Roşca Vlad I., Mihaela Iacob, Murea Maria-Mirona and Nedef Matei-Ștefan

Towards an understanding of how a higher education institution can enhance the impact of social enterprises through incubation pp. 36-52

Lepik Katri-Liis and Sakarias Eliisa

Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia pp. 53-77

Nik Masdek Nik Rozana, Wong Kelly Kai Seng, Mohd Nawi Nolila, Sharifuddin Juwaidah and Wong Wang Li

A nexus analysis of the online teaching context in Romanian schools pp. 78-90

Joga Florentina Ecaterina and Chinie Catalina