Management & Marketing

2015 - 2025

Current editor(s): Alina Mihaela Dima

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Volume 20, issue 4, 2025

Integrating ESG in business: Opportunities and risks through a systematic and bibliometric analysis pp. 1-15

Fonseca Luis Miguel, Skačkauskienė Ilona, Bușu Cristian and Minciu Mihaela

Investigating critical success factors in driving artificial intelligence-based accounting system acceptance and firm performance among SME users in Ghana: Employing a modified information system success model pp. 16-31

Buabeng-Andoh Felix, Buabeng-Andoh Charles and Pavelkova Drahomira

Digital divides in online job search: Insights from Europe pp. 32-40

Năstasă Anamaria and Mocanu Cristina

The role of competitiveness in increasing Romanian agri-food exports pp. 41-51

Pătărlăgeanu Simona Roxana, Apetrei Kalveram Andreea and Gheorghe Gavrilă Alina Florentina

Institutional leadership and regional contagion: Causal drivers of European research performance in the education sector pp. 52-59

Saftiuc Bogdan-Paul, Proșcanu Cosmin Adrian and Teodorescu Cosmin

Volume 20, issue 3, 2025

Financial controlling in the energy sector in the Republic of Serbia pp. 1-14

Popović Ivana, Radosavljević Katica, Pătărlăgeanu Simona Roxana, Plavšić Marija, Subić Jonel and Marina Stević Irina

Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits pp. 15-27

Crespo Cátia Fernandes, Silva Tânia and Rijo Susana

Privacy and security in mobile technology: A bibliometric analysis for marketing strategies pp. 28-47

Koubaa El Euch Hasna, Ben Said Foued and Jallouli Rim

Navigating the digital transformation path: The role of digital leadership and technological capability through the dynamic capability model pp. 48-64

Takyi Kwabena Nsiah, Miloslava Chovancová, Bludo George Yaw and Aloysius Sabog

Signaling shaped by the context: Early-stage funding in the Turkish startup ecosystem pp. 65-77

Topaler Başak and Khan Hamza

Volume 20, issue 2, 2025

Evolution of public broadcasting: TeleJurnal’s viewership trends and strategic implications for business sustainability pp. 1-10

Săseanu Ramona, Stanomir Ruxandra and Bădulescu Andreea-Alexandra

The role of EU cohesion funds in Romanian labour productivity: Insights from machine learning and econometric modelling pp. 11-22

Davidescu Adriana AnaMaria, Maer Matei Monica Mihaela, Agafiței Marina-Diana and Bolboașă Maria Bianca

Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective pp. 23-46

Cerit Mustafa Murat and Karaosmanoğlu Elif

On SGX's Voyage to corporate sustainability: Exploring emerging topics in multi-industry corpora pp. 47-80

Ni Xinwen, Lin Min-Bin, Schillebeeckx Simon J. D. and Härdle Wolfgang Karl

Decoding hotel reviewers: Insights from a decision tree analysis pp. 81-92

Llorens-Marin Miguel, Hernandez Adolfo and Puelles-Gallo Maria

Volume 20, issue 1, 2025

Investigating employment patterns and determinants in the European Union through panel data insights pp. 1-14

Vasilescu Maria Denisa, Stănilă Larisa, Crivoi Silvana and Belu Maria Berta

Infodemic insights: Mapping COVID-19’s digital discourse in Romania pp. 15-34

Sǎvescu Andrei Răzvan, Mazurencu-Marinescu-Pele Miruna, Conda Alexandra-Ioana, Bolovǎneanu Vlad and Pele Daniel Traian

Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML) pp. 35-51

Koyluoglu Alaaddin Selcuk and Esme Engin

The evolution of mobile cybersecurity regulations in the European Union pp. 52-63

Teodorescu Cosmin Alexandru, Ciurea Cristian-Eugen, Saftiuc Bogdan-Paul and Staicu Daniela

Conceptualizing and defining digital innovation ecosystems: A systematic literature review pp. 64-82

Gorelova Irina, Rudko Ihor, D’Ascenzo Fabrizio and Francesco Bellini

Volume 19, issue 4, 2024

Scenario based merger & acquisition forecasting pp. 579-600

Khowaja Kainat, Danial Saef, Sizov Sergej and Härdle Wolfgang Karl

The potential for sustainable biomass in the Romanian energy sector. Value chain analysis for potential black pellets investments pp. 601-617

Birgen Cansu, Matei Marius, Sannan Sigurd and Stamule Tănase

The impact of social media marketing efforts on buying intentions within the brewing sector pp. 618-643

Lima Ana, Cruz Marco and Pacheco Jorge

Unveiling challenges and insights in cloud Enterprise Resource Planning systems adoption: A case study of the Oracle Fusion Cloud ERP pp. 644-666

Rîndaşu Sînziana-Maria, Ionescu-Feleagă Liliana, Ionescu Bogdan-Ștefan and Barbu Alexandra Mihaela

Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases pp. 667-691

Nagy Akos, Kemeny Ildiko and Szucs Krisztian

Factors influencing brands’ reputation on social media pp. 692-709

Alves Joana, Teixeira Sara, Oliveira Zaila and Teixeira Sandrina

Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms pp. 710-724

Ūsas Antanas, Jasinskas Edmundas and Štreimikienė Dalia

Volume 19, issue 3, 2024

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions pp. 382-401

Khalid Bilal

Analysis of workplace well-being of Slovakian employees during a crisis pp. 402-418

Karácsony Péter, Czókolyová Angelika, Mura Ladislav and Streimikis Justas

Sports event quality and athlete’s behavioural intentions at the World Wrestling Championship pp. 419-440

Matić Radenko M., Todorović Nikola, Milovanović Ivana M., Štajer Valdemar, Banjac Brigita, Popović Stevo and Manojlović Marko

Intelligent systems and consumer neuroscience in the age of computational advertising pp. 441-470

Zámečník Robert

Leveraging ChatGPT for Sustainability: A Framework for SMEs to Align with UN Sustainable Development Goals and tackle sustainable development challenges pp. 471-497

Fonseca Luis, Oliveira Eduardo, Pereira Teresa and Sá José Carlos

Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction pp. 498-519

Keller Veronika, Ercsey Ida and Printz-Markó Erzsébet

Analysing the impact of the biomass sector on economic growth in Romania using econometric modelling pp. 520-537

Busu Cristian, Busu Mihail, Goia Simona and Nedelcu Catalina Alexandra

Macroeconomic determinants of labour costs in the EU: a comprehensive panel and cluster analysis pp. 538-554

Cristescu Amalia, Stănilă Larisa, Vasilescu Maria Denisa and Munteanu Andreea Monica

Determinants of mobile stock investment application adoption and its impact on intention to recommend the applications in emerging countries: a case study of Indonesia pp. 555-578

Sembel Jacquelinda Sandra, Widjaja Anton Wachidin and Antonio Ferdi

Volume 19, issue 2, 2024

Emoji driven crypto assets market reactions pp. 158-178

Zuo Xiaorui, Chen Yao-Tsung and Härdle Wolfgang Karl

Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU pp. 179-210

Apetrei Andreea, Constantin Marius, Deaconu Elena-Mădălina, Dinu Mihai, Pătărlăgeanu Simona Roxana and Petrescu Irina-Elena

Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia pp. 211-232

Purnama Teddy, Antonio Ferdi and Berlianto Margaretha Pink

Unveiling the key determinants and consequences of Virtual Reality in the immersion experience pp. 233-255

Guo Hui, Khan Asif, Hsu Chih-Wei and Chen Shih-Chih

Navigating waiting situations at retail checkouts: associated emotional discomfort and its impact on shopping satisfaction pp. 256-274

Pallikkara Vinish, Pinto Prakash and Thonse Hawaldar Iqbal

Digital economy: towards a conceptual research framework based on bibliometric and in-depth analyses pp. 275-306

Savastano Marco, Spremić Mario, Nebojsa Stojcic and Gobbi Laura

Informality and Inclusion: Assessing the effects of the Shadow Economy and informal labour in Europe pp. 307-335

Davidescu Adriana AnaMaria, Manta Eduard Mihai, Geambasu Cristina Maria and Birlan Ioana

Organizational strategies and tools of employee well-being as perceived by employees pp. 336-361

Molnár Csilla, Csehné Papp Imola and Juhász Tímea

Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation pp. 362-381

Nicolae Cristina-Andreea

Volume 19, issue 1, 2024

Migration of health workers: key findings from Romania pp. 1-14

Boboc Cristina, Ghiță Simona Ioana and Vasile Valentina

Positive emotions influencing consumer shopping behavior on e-commerce platforms pp. 15-31

Cuong Dam Tri

Fostering sustainable entrepreneurial intention: the role of institutional factors pp. 32-50

Koe Wei-Loon, Nordin Noorain Mohd and Othman Rozana

Psychological harassment at work in Hungary and Slovakia pp. 51-72

Bencsik Andrea, Poór József and Juhász Tímea

The Greek economic crisis and its impact on the national health system pp. 73-92

Karamanis Kostas, Kolias Georgios, Triarchi Eirini and Malescou Christina

Resistance to technological innovation and brand equity in the banking sector pp. 93-112

López-Rodríguez Campo Elías, Sandoval-Escobar Marithza and Maldonado José Andrés Sepúlveda

Managing big data and blockchain for enterprise internationalization process: Mediating role of dynamic accounting system capability pp. 113-157

Pham Huy Quang and Vu Phuc Kien