The impact of the level of market competition intensity on enterprises activities in area of intellectual capital

Prusak Rafał
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Prusak Rafał: Czestochowa University of Technology, Faculty of Production Engineering and Materials Technology, Department of Production Management and Logistic

Management, 2017, vol. 21, issue 2, 49-61

Abstract: Market activity for today’s enterprises means continuing work to better understand the needs of their customers to provide them higher level of satisfaction. Building market advantages using a traditional approach based on material resources becoming less and less likely to increase competitiveness over the long term. The ability to use intangible assets, often more difficult to identify and manage, is becoming a key issue. Proper management of intangible assets can provide the company with unique market advantages that are unique, durable, and difficult to imitate. This study attempts to characterize selected dependencies between the nature of the actions undertaken by enterprises in relation to intellectual capital in the context of the strength of the level of competition in the market.

Keywords: intellectual capital; Level of competition intensity (search for similar items in EconPapers)
JEL-codes: D83 J24 O15 O34 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmen:v:21:y:2017:i:2:p:49-61:n:4

DOI: 10.1515/manment-2017-0004

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